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A hearing care professional adjusts a man's hearing aid in a bright clinic. A product bubble highlights 'OTICON | Own SI' hearing aids with a 'NEW' label. A plant is blurred in the background.

Oticon Own SI™

Hearing technology made to keep up with your life.

Stay focused on what you love with Oticon's smallest hearing aid ever, designed with the latest innovation and personalised to you by our hearing care experts.

Try Oticon Own SI™ Hearing aids
13 local clinics
in Northern Ireland
40,000+
satisfied customers
90-day
money back guarantee
FREE Lifelong
aftercare

Discover Oticon Own SI™ custom hearing aids

What if you could communicate freely, without anything getting in the way?

Featuring AI-powered support and full customisation, you can get more of what you need to communicate effortlessly, comfortably, and like yourself—without compromise.

Two individuals, a man and a woman, stand outdoors in a wooded area, engaging with bicycle handlebars. Both wear casual clothing, the woman in a mustard quilted jacket, suggesting leisure activity.
Communciate effortlessly

Jump into the conversation, share the laughter, and stay in the moment. Enjoy interactions that feel natural and clear.

A hearing aid is being fitted into the ear of an older woman with gray hair by a professional in a hearing clinic. A green overlay displays Oticon hearing aids.
Communicate comfortably

Forget you're even wearing hearing aids. Oticon Own SI™ fits snugly in your ear and precisely balances sound for all-day comfort.

A hand holds a discreet, in-the-ear hearing aid between two fingers. In the blurred background, a smiling man is visible, suggesting satisfaction and professional hearing care.
Communicate like you

Hearing aids should keep up with your life. Enjoy discreet support that feels like it was made only for you—because it was.

Two discreet Oticon Own SI hearing aids rest on a marble surface, surrounded by a candle, wooden decor, red berries, and a beige fabric, with 'NEW' text highlighting the product.

Try the Oticon Own SI™ RISK-FREE with our 90-day moneyback guarantee

Try Oticon’s smallest custom hearing aids. Two discreet sizes - AIways-on intelligence - More focus, less interruption.
Question 1
Have you had a hearing aid before?

Step 1 of 5

The most popular technology and features in Oticon Own SI™

Our hearing care professionals are here to help bring clarity and confidence back. Love your ears with the latest in custom hearing technology.

A simplified graphic representation of an in-the-ear hearing aid, featuring a blue outer outline, a small green dot, and a thin pull cord on a black background. No text is present.
Small size, powerful performance

You don't have to sacrifice premium sound quality for small, discreet sizing. Oticon Own SI™ is made to provide the best of both worlds.

A stylized microchip icon features the text 'AI' in bold blue letters at its center, symbolizing artificial intelligence technology. The chip's blue outline represents a technological framework. No additional context provided.
Trained to make conversations better

Trained on 12 million sounds, Oticon Own SITM uses second-generation AI to identify and prioritise speech from noise to make conversations easier1.

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Supports the brain's way of working

Research tells us that the brain needs access to the full sound scene to naturally make sense of sounds2,3,4. Oticon Own SI™ supports your brain by giving it access to all relevant sounds around you.

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Handles disruptive noises

Using innovative stabilisation features, you don't have to worry about an applause, dog bark, car horn, alarm, or other disruptive sounds affecting your sound quality5.

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Discreet styles

Oticon Own SI™ is offered in five colours and two small sizes - customised to your unique ear anatomy. The smallest model is truly invisible in 9 out of 10 ears6.

Illustrated ear with a hearing aid outlined in blue and green.
Made to keep up with your life

Go about your day with a device that sits securely in your ear and seamlessly adapts to the different environments you encounter. It's also water and dust resistant.

Why choose Hidden Hearing?

[GEN] A person sits at a desk wearing a casual shirt, with a laptop in front. A professional, possibly an audiologist, leans over, hand on the person's shoulder, in a supportive hearing care consultation. Plants are visible in the bright background. No identifiable hearing aid brands or text are present.
Personalised approach
Because your hearing is as unique as your fingerprint, we deliver personalised hearing care & solutions tailored specifically to you. 

Why Hidden Hearing

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Experts in hearing care

Our certified hearing care professionals conduct free, comprehensive hearing tests with same-day results.

Experts in hearing care

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Innovative technology
By tailoring cutting-edge hearing aids to fit your unique needs, preferences, and lifestyle, we can maximise their benefits. 

Advanced hearing aids

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Aftercare at no extra cost
As an Hidden Hearing customer, you are entitled to free batteries, adjustments, cleanings, repair services and consultations.

Aftercare services

Personalised hearing care and solutions

As experts in personalised hearing care, we take the customisation abilities for Oticon Own SI™ to the next level.

At Hidden Hearing, we've reimagined hearing care to be the opposite of one-size- fits-all. Your hearing solution is meant to be an extension of your lifestyle, so we personalise the latest technology to fit right in. Our personal approach involves getting to know your communication needs and wishes, providing thorough and personalised counseling, conducting a comprehensive hearing evaluation, programming and fine-tuning your hearing aids to fit your specific communication needs, and providing on-going support to ensure you are receiving the ideal hearing experience for you.

Experience a solution made just for you, with the help of an Hidden Hearing hearing care expert.

Find a local Hidden Hearing clinic Why Hidden Hearing?
A person wearing a blue-and-white striped sweater undergoes a hearing test with over-ear headphones in a hearing clinic. An audiologist discusses results using a laptop in a seated consultation.
A balding man sits in a well-lit consultation room, facing an audiologist. The image highlights 'NEW Oticon Own SI' hearing aids with a product display bubble on the right corner.

Better hearing is better for everyone

Good hearing helps you stay connected to those around you, and vice versa. When you choose to act on your hearing changes, you’re also doing something positive for all the people in your life. You’ll notice the closeness and connection of every shared experience – and so will they.

Keep laughing, keep adventuring, and make your memories unforgettable. Experience the difference, together.

Try Oticon Own SI™ Compare brands & models

Discover the magic inside Oticon Own SITM

From cutting-edge microchips to precision acoustics, every component works in harmony to deliver all-day sound clarity and listening comfort. It’s the power of technology working together to keep you connected to the world around you.

Sources

1. Christensen et al. (2024). Evaluating Real-World Benefits of Hearing Aids With Deep Neural Network– Based Noise Reduction: An Ecological Momentary Assessment Study. American journal of audiology, 33(1), 242-253.

2. O’Sullivan et al. (2019). Hierarchical Encoding of Attended Auditory Objects in Multi-talker Speech Perception. Neuron, 104(6), 1195-1209.

3. Puvvada, K. C., & Simon, J. Z. (2017). Cortical representations of speech in a multitalker auditory scene. Journal of Neuroscience, 37(38), 9189-9196.

4. Hausfeld et al. (2018). Cortical tracking of multiple streams outside the focus of attention in naturalistic auditory scenes. NeuroImage, 181, 617-626.

5. Santurette et al. (2023). SuddenSound Stabilizer – Evidence and user benefits. Oticon Whitepaper.

6. Applies to IIC style. Rumley et al. (2022). Oticon Own evidence. Oticon Whitepaper.

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